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SEO For Dummies
Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site.You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP featuresMaximize the effects of personalized searchAnalyze results with improved analytics toolsOptimize voice search strategies There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.
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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
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Tech SEO Guide : A Reference Guide for Developers and Marketers Involved in Technical SEO
Tech SEO Guide provides a reference for everyone who works on the technical side of SEO.SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences.Those experiences can make it harder for Google to crawl a website and rank a website in search results.Given how important organic search rankings can be for a website’s traffic, it is more important than ever to make sure the technical fundamentals are in place to support a website’s SEO performance.SEO professionals includes marketers, developers, programmers, UX professionals, designers, and business executives because technical SEO impacts and overlaps with so many different areas of a business. Because the book addresses a wider audience, it provides technical details but also includes higher-level discussions about how search engines and robots work too. There are many different aspects of technical SEO and it is difficult to keep track of every detail, especially for people who only work on technical SEO matters on an occasional basis. Because of that, this guide book can be read all at once for those wanting to study technical SEO in detail or it can be read a paragraph at a time, allowing people to refer back to quickly jog their memory or review a complex topic.Each chapter walks through a different area of technical SEO, addressing specific scenarios and questions about that particular area.After discussing each section, the chapter will conclude with a summary of the important items to measure and monitor related to that section. What You Will LearnWhat factors to keep in mind as you begin a redesign of the websiteHow to evaluate technical factors to see if a technical configuration is causing traffic to dropHow to perform regular audits of a website to identify problems or areas of opportunityWho This Book is ForMarketers, developers, programmers, UX professionals, designers, and business executives
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The Art of SEO : Mastering Search Engine Optimization
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy.Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverability
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Search Engine Optimisation (SEO) Diploma Course
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Inbound Marketing and SEO : Insights from the Moz Blog
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels.The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO.This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays.Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels.The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trendsCovers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimizationFocuses on leveraging existing platforms like social media sites and community for inbound marketing success Inbound Marketing and SEO is a must-have for marketers in today's online world.
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Search Marketing : A Strategic Approach to SEO and SEM
Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth.As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly.Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler. Search Marketing offers insights into high-level fundamentals and advanced applications.Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM. The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization.Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.
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